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Get access to the detailed solutions to the previous years questions asked in IIFT exam
Let's calculate the Cost per advertisement by using the formula
Cost per advertisement = Advertising expenditure / Impressions made
For website A= 557000 * 0.27/ 240 = 626.625
For website B=557000 * 0.22 / 370 = 331.19
For website D=557000 * 0.13 / 300 = 219.42
For website E=557000*0.20 / 150 = 742.67
So the least cost per advertisement is for Website D.
Hence C is the correct answer