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Get access to the detailed solutions to the previous year's questions asked in XAT exam.
The most crucial criterion for Divya would be a steady increase in business as she has to take a huge loan and invest money in the shop's infrastructure.
Options A, C and D, can be dismissed as they do not relate to the above point.
Among B and E, B is more important, as a consistent increase in the number of customers will make sure that the business flourishes.
Hence, the answer is option B.