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Get access to the detailed solutions to the previous years questions asked in IIFT exam
In the 1st paragraph we are given that, 'Then one day, the Heublein Company, which owned Grey Poupon, discovered something remarkable: if you gave people a mustard taste test, a significant number had only to try Grey Poupon once to switch from yellow mustard. In the food world that almost never happens; even among the most successful food brands, only about one in a hundred has that kind of conversion rate. Grey Poupon was magic' From this we can conclude that, the author termed Grey Poupon as “magic” because It commanded a conversion rate uncommon in the food world.
Hence, option C is the correct answer.